Google My Business can assist businesses in several ways:
- Enhancing visibility in search: Updated Google My Business listings appear in Google’s search results and on Google Maps, making the business more visible to customers searching for the products or services they offer.
- Managing the company’s image: Businesses can upload photos, respond to reviews, and update their information, allowing them to manage their public image effectively.
- Connecting with customers: Google My Business provides a platform for businesses to communicate directly with customers who leave reviews or ask questions.
- Gaining customer insights: Businesses can use Google My Business to see how customers are interacting with their listing, such as how many people call their business directly from the phone number displayed in local search results on Google.
- Boosting local SEO: Businesses with a physical location can increase their chances of appearing in local search results and attracting local customers by maintaining a Google My Business listing.
By helping businesses become more visible online, Google My Business can help attract more customers and drive more traffic, both online and in person.